Market leading pre-cut lid and shrink sleeve manufacturer Chadwicks of Bury (part of the Clondalkin Group), has developed a new shrink sleeve for the award winning Silent Pool Gin.
The shrink sleeve has been specially developed to brand a new single-serve bottle from Silent Pool Distillers developed in response to growing consumer demand.
The smaller format bottle will open up new sales channels for Silent Pool Gin and allow consumers to sample its product without committing to a multi-serve bottle.
Silent Pool Gin is a unique and highly desirable brand and packaging design and maintaining brand consistency on the miniature sized bottle was crucial.
“The single serve bottles were not compatible with the design and print process used on the standard 70cl Silent Pool Gin bottles which are spray coated before being printed. However, through origination and ink technology we were able to replicate the original design in a shrink sleeve,” explained Paul Mayall Shrink Sleeve Technical Manager for Chadwicks.
“I am pleased to say that shrink sleeving has provided us with the ideal packaging solution and allowed us to replicate the high end, quality feel that we required. We have been very impressed by Chadwicks’ technical expertise and quality of the finished product,” said Ian McCulloch, CEO Silent Pool Distillers.